Which part of a speech carries the greatest impact?


Which part of a speech carries the greatest impact?
In 1967, psychologist Albert Mehrabian analyzed the way a speaker’s attitudes and feelings impact on an audience. He researched what proportion of the perceived attitudes/feelings is in the verbal content (the meaning of the words)? How much is in the vocal content (tones)? How much is in the visual content (body language)? The results were startling as shown in the following figure:








Reference: Making Presentations Happen (Page 7) by Michael Brown, 2004

2 comments:

  1. Though visual conversation make more impact but in case of telephonic conversation verbal make impact. Try to write condition applya also.

    Also try to make put your views not what people search and got.

    -Mukesh kumar

    ReplyDelete
    Replies
    1. Yes I agree with your point somehow. But if you see you can find in case of telephonic conservation how you present your words is going to work

      Delete